Top 5 Extraordinary Projects this Month

Extraordinary projects are fascinating. They can inspire, achieve, break barriers, break people and we are all drawn to them. I have the privilege of working on two extraordinary projects at the moment; The Bloodhound Programme and LENA Space. SuperSonic cars and rocketry. This doesn't stop me enjoying and marvelling at extraordinary projects and here is a …

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Sponsorship is Dead, Long Live Sponsorship

Having worked on the Bloodhound Programme as Marketing and Partnership Director I've been at the cutting edge of high risk, moment based marketing. Unlike endeavours that fall out of corporate or commercial R&D exercises, this property was built on the classic sponsorship model. However, the closer you look the more you realise sponsorship is dead.

“Queen of the Curve”: 18 Influential Works by Zaha Hadid

When Zaha Hadid passed away in March 2016, she left the world of architecture with an irreplaceable legacy. As the first woman to receive the Pritzker Architecture Prize (2004), she was described by the Guardian of London as the "Queen of the curve" who "liberated architectural geometry, giving it a whole new expressive identity."

Sourced through Scoop.it from: www.dwell.com

Giant ski slope to top green-roofed civic center in Beijing

Andrew Bromberg of Aedas designed the China World Trade Center Phase 3C that merges energy efficient principles with mixed-use programming.

Sourced through Scoop.it from: inhabitat.com

An extraordinary project pushing the boundaries of architecture and lifestyle and bringing future visions one step closer. Also, take a look at the Chinese Belt and Road Initiative - http://www.shanghaidaily.com/opinion/chinese-perspectives/Chinese-and-foreign-entrepreneurs-build-a-better-world-under-Belt-and-Road-Initiative/shdaily.shtml

The Role of Slow

We are constantly told to slow down, that slowing down enables us to perform better. Yet conversely we are continually told to speed up - be more productive - drive yourself, become optimised. Work hard to be successful. Take Daniel Kahneman's Thinking Fast and Slow, or articles from Harvard Business Review citing their study into …

0mph to 0mph

There's a strange irony in the fact that we spend most of the time trying to get somewhere. Yet the thing which drives me and gets me up in the morning is actually about going from 0mph to 0mph and everything in-between. The perfect run for the land speed record is enabled not by just reaching 800mph …

Time to grow

My company, SBW Consultancy designs strategies, builds partnerships and develops value propositions. What is unique is that our client base is primarily inspiration programmes like the BLOODHOUND programme and fast-growth start-ups like Payfriendz. This has enabled the business to refine and iterate it's services and importantly it's way of working with clients. What has happened to …