Online Recruitment: A New World: Part 1

This post is an overview of Part 1: The Philosophy, Chapters 1 to 5 from Online Recruitment: A New World. The purpose of drawing this out is to start to highlight the depth and breadth of online recruitment. It would be great to hear your comments and if you’d like me to write a post about any particular area in more depth let me know.

Chapter 1 Problems and Opportunities, Hand in Hand
“In the middle of difficulty lies opportunity.” Albert Einstein

The emergence of the World Wide Web presented a wealth of opportunity for recruitment, yet in its infancy, at least, its involvement presented more problems than it effectively solved. E-recruitment, as with all new management concepts, has been glorified as a time-effective, money-saving solution to all recruitment needs. Unfortunately this typically hasn’t been the case. This chapter looks at the problems facing recruiters online and, at the same time, the opportunities that the web provides.

Chapter 2 Letting Go
“By letting it go it all gets done. The world is won by those who let it go. But when you try and try. The world is beyond the winning.” Lao Tzu

It is always hard letting go, be it saying goodbye to a trustworthy beaten-up, old car or waving goodbye to the kids when they fly the nest. But undoubtedly, one of the most difficult things to let go of is control. This is particularly true in the professional world where control is seen as an essential part of realising success. By letting go, you are not out of control you simply begin to manage control rather than be ruled by it. To realise the benefits of the web and leverage the people on it this is what must happen.

Chapter 3 Getting it Right At Home
“Before everything else; getting ready is the secret of success.” Henry Ford

There are no strict methods in place when conducting e-recruitment, however some techniques are more effective than others. This chapter explores how to get the basics right, from the employer brand, including on-site usability, social media adoption and the overall online journey. By providing tools from a wide range of business disciplines to support you, it is possible to demonstrate the value of getting it right – starting with the basics.

Chapter 4 Right Place, Right Time
“It’s easy to play any musical instrument: all you have to do is touch the right key at the right time and the instrument will play itself.” Johannes Sebastian Bach

We have already made mention of the plethora of online platforms that are available for posting jobs or promoting an employer brand. In this section we look at how to select the right platforms for your business. By online platforms we mean websites and we’re going to look at sites beyond your corporate careers site, which may include social platforms, information platforms or search engines. We’ll consider which are the most popular platforms, how they can be used and most importantly when and why they should be used. There’s little point in arduously setting up a profile on a forum, committing to regular posting and commenting when the audience is not the right target market – right place, right time.

Chapter 5 The Positive Candidate Experience Philosophy
“Be brave. Take risks. Nothing can substitute experience.” Paulo Coelho

In Part 1 we looked at the problems facing recruiters, how to let go of preconceptions and misguided control. We’ve considered the importance of candidate insight, relevant targeting, effective and clear design, the value of content and journeys along with the necessity for a transparent employer brand. All of these elements help to ensure that the recruiter creates a positive candidate experience that is relevant, informative and easy to use. In this chapter we’ll look more closely at the philosophy behind a positive candidate experience.


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