This post is an overview of Part 2: The Mindset, Chapters 6 to 8 from Online Recruitment: A New World. As we continue to highlight the depth and breadth of online recruitment. It would be great to hear your comments and if you’d like me to write a post about any particular area in more depth let me know.
Chapter 6 The Network of the Web
“It really boils down to this: that all life is interrelated. We are all caught in an inescapable network of mutuality, tied into a single garment of destiny. Whatever affects one destiny, affects all indirectly.” Martin Luther King Jr.
This chapter takes a more in-depth look at networks from theories and analysis to the concept of the Network Society. What, unfortunately is often lost in the ivory towers of education, can prove highly beneficial if applied in the business environment. Part 3 then goes on to introduce the Network Business Model, which is designed to support e-recruitment activity, and has its origins in the study and more importantly the understanding of networks.
Chapter 7 Candidate Insight
“All of the top achievers I know are life-long learners…looking for new skills, insights, and ideas. If they’re not learning, they’re not growing… not moving toward excellence.” Denis Waitley
Throughout this book we have established the importance of a candidate- centric approach to e-recruitment, an approach that is driven by insight. This chapter further develops this idea and delves into what insight truly is and how to understand your candidates, together with what metrics to use and most importantly how to evaluate and act on insight.
Part of understanding the network of the web is to fully understand your customers, or candidates. Insight is best defined as an organisational strength built on resource-based value; essentially it is a deep and meaningful understanding. Insight is not data in its raw form, nor information which describes data and it isn’t even knowledge, which is an amalgamation of information. True exquisite insight (as termed by Smith and Raspin in 2000) is very hard to achieve, as it needs to meet the following four criteria:
- The insight enables actions which will improve performance
- The insight is not known to competitors
- The insight can’t be imitated
- The insight is relevant to the organisation and as such shouldn’t necessitate dramatic change
Chapter 8 The Ecosystem Mindset
“We need to start looking at having a way of managing the whole ecosystem, because you can’t pick away at it piece by piece, you have to truly start being coordinated and managing our resources as a system. We haven’t gotten to that point yet.” Ted Danson
Think of Phones
The mobile phone business is a perfect example of an ecosystem and Nokia is a prime example of how a business has adopted a global ecosystem mindset. When you start to think of the individuals, the technical elements and the ties that make up a mobile phone ecosystem suddenly your smartphone seems a whole lot smarter!
Nokia was originally all about the hardware and for years was leading the charge in terms of mobile phone hardware. It seemed that virtually everyone had a Nokia as a first phone. However this wasn’t and still isn’t enough and with the advent of Apple’s iPhone as well as Android smartphones, Nokia was losing their market share in the developed world as quickly as Apple was gaining it. This resulted in the partnership that Nokia made with Microsoft in 2011. Microsoft brings the operating system, Nokia provides the hardware and this partnership has brought to public attention the concept of the Ecosystem.
It is naive to think that it is just a software – hardware partnership; there are the mobile operators, phone networks, app developers, content providers, including search, social, entertainment, offline shop fronts and new technology partnerships like Near Field Communication and on and on. Mobile technology is not alone in developing an ecosystem mindset.
Apple has been working with an ecosystem mindset from the outset, with their revolutionary entrepreneurial approach to technology. Most importantly they have developed product integration or product inter-dependence. Where would the iPod be without iTunes or the iPhone without the App store? This mentality has ensured the company has sustained competitive advantage through innovative collaborative working methods. The question that needs to be asked is what ecosystem are you creating and how is it helping your company win the war for talent?