Drunk Tank Pink

DRUNK TANK PINK (n) : A bubblegum-pink color; in the early 1980s, psychologists daubed jail cells with drunk tank pink paint and discovered that the color calmed aggressive prisoners.  Soon, enterprising football coaches began painting their visitors’ locker rooms with the same shade, hoping to pacify their opponents.  Buses painted their seats pink and discovered that vandalism rates declined; door-to-door charity workers wore pink shirts and their donations rose threefold.

Adam Atler’s New York Bestseller, Drunk Tank Pink, succinctly highlighted, in pink and other colours, the power of external influences on how we feel and ultimately what we do.