Builder of #extraordinaryprojects in advanced engineering #commercialisingideas
In the world of business, the word repeated in every meeting, discussion and proposal which continues to be grossly misused and overused is innovation. When did we get such a fixation on this little word, what does it really mean and what are we focussing on to realise innovation? "Innovate (1) make changes in something... Continue Reading →
Article originally published: https://multiply.space/multiply-news/an-interview-with-natasha-allden-founder-and-ceo-of-multiply/ By Kristina Johnson, August 2019 In the bustling shopping district of The Lanes in Brighton, I met with Natasha Allden outside a little café to find out a bit more about her and MULTIPLY. As the new Head of Marketing, I was keen to explore the culture and approach of the... Continue Reading →
I had the privilege of working on the Bloodhound Supersonic Car Programme from 2015 to 2017. At the end of last year, we saw the announcement that the project was going into administration, followed a mere 10 days later with an article on the BBC saying the project was saved. It has been a roller-coaster... Continue Reading →
I am a huge advocate that if you do something do it properly. However, doing something with the ambition of perfection can adversely result in something not being done properly. Having come from a digital background, applications are delivered in line with Pareto’s 80:20 rule, recognising that we may not know what is perfect for... Continue Reading →
Although a great benefit at times, putting everything into your work can result in you getting a) burnt out and b) overly emotionally attached. When this happens, it is like lowering your immunity, challenges and difficulties can hit you harder than it should. So, the balance is how do you manage this without becoming detached,... Continue Reading →
One of the joys and the challenges of consulting is you get to walk in and work with different teams on a regular basis. These brilliant experiences also come with challenges as you have to fit into that team without losing true self, without losing confidence, without losing strength as you bend, twist and positively... Continue Reading →
I along with many others have used the word success liberally without attaching an understanding to what that actually means. When someone asks, what does success look like, the standard response is attaching a financial or status statement to the word success. But where does that come from? Poetry, art, music, all tell the... Continue Reading →
I commercialise technologies. I help companies take their product or service to market, and this starts with defining the why, how and what. It is about taking an honest look at the viability of the tech and what markets - thinking laterally and balancing that against the company needs to prioritise what we take to... Continue Reading →
On the 12th September PrimarySpace launched their first event to engage primary school students in STEM and space. Hosted at the University of Sussex this 1-day event saw 750 Year 5's and Year 2's get the opportunity to see the Mars Rover (Airbus) in action, understand how Reaction Engines are building an air augmented rocket... Continue Reading →
My work gives me the opportunity to work with fantastic technology companies from apps and enterprise software developers to advanced engineering firms in aerospace, automotive and more. My role is to bring ideas to life, to take products to market and the focus is on addressing a challenge/need. Working (typically) on a cost-driven model, that... Continue Reading →
Natasha Allden 