Perfection and Myopia – Unlikely Bedfellows

I am a huge advocate that if you do something do it properly. However, doing something with the ambition of perfection can adversely result in something not being done properly.   Having come from a digital background, applications are delivered in line with Pareto’s 80:20 rule, recognising that we may not know what is perfect... Continue Reading →


Live and Die by the Technology (Quite Literally)

My work gives me the opportunity to work with fantastic technology companies from apps and enterprise software developers to advanced engineering firms in aerospace, automotive and more. My role is to bring ideas to life, to take products to market and the focus is on addressing a challenge/need. Working (typically) on a cost-driven model, that... Continue Reading →

System Integration to Creation

The UK is a very good service industry, from corner shops to financial services. However, what we are also very good at is inventing - so why are we not seeing a boom of inventors taking their product to market? Don't get me wrong this is happening, but not enough. We live in an accessible... Continue Reading →

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