Builder of #extraordinaryprojects in advanced engineering #commercialisingideas
I commercialise technologies. I help companies take their product or service to market, and this starts with defining the why, how and what. It is about taking an honest look at the viability of the tech and what markets - thinking laterally and balancing that against the company needs to prioritise what we take to... Continue Reading →
Having worked on the Bloodhound Programme as Marketing and Partnership Director I've been at the cutting edge of high risk, moment based marketing. Unlike endeavours that fall out of corporate or commercial R&D exercises, this property was built on the classic sponsorship model. However, the closer you look the more you realise sponsorship is dead.
There's a strange irony in the fact that we spend most of the time trying to get somewhere. Yet the thing which drives me and gets me up in the morning is actually about going from 0mph to 0mph and everything in-between. The perfect run for the land speed record is enabled not by just reaching 800mph... Continue Reading →
This part of the TEDx revisit series goes back to look at Chris Alton's creative approach to tackling discrimination. More in my article of November 12th 2015: How Art Creates Movements. http://www.youtube.com/watch?v=fBSvsTEsGdY
We are now a couple of months on from TEDx Brighton and wanted to share the now released video's from the day. This first video relates to my article of the 6th November 2015 'Standing in the Middle of the Room'. James Thompson of Black Badger Advanced Composites takes us through how he stood in... Continue Reading →
I confess, if you were to categorise a human brain I would fall into the highly logical, business focussed brain. I wouldn't go as far as to say a homo-economicus but there are definitely some traits. So why can a marble statue bring me to tears, or a piece of music take me on a magical... Continue Reading →
The moment you say NHS you can see a room of people shuffle in their seats. There is no doubt this is a great service and a beacon for 1st World countries and aspiration for 3rd World countries. However, it also comes under a lot of criticism. In part because it is a political vehicle... Continue Reading →
Andy Torbet ex-British Services Paratrooper, bomb disposal officer (above and under-water), zoologist, diver, climber, skydiver, caver. Not your normal 9-5 office colleague so how was he going to translate the extreme to the everyday? I've spent a third of my career working in regulated industries. These behemoths of industry have one thing in common, as... Continue Reading →
On the 30th October 2015 TEDx Brighton took over Brighton Dome to talk about losing control. These are great sessions to challenge you, your thinking and give you that valuable thinking time often lost in day-to-day work life. What I particularly enjoy is the diversity of talks and being surprised that I'm interested in... Continue Reading →
The Dip by Seth Godin, simply explained that there are times to quit and there are times to stick. The challenge is knowing the difference.
Natasha Allden 