Sponsorship is Dead, Long Live Sponsorship

Having worked on the Bloodhound Programme as Marketing and Partnership Director I've been at the cutting edge of high risk, moment based marketing. Unlike endeavours that fall out of corporate or commercial R&D exercises, this property was built on the classic sponsorship model. However, the closer you look the more you realise sponsorship is dead.

0mph to 0mph

There's a strange irony in the fact that we spend most of the time trying to get somewhere. Yet the thing which drives me and gets me up in the morning is actually about going from 0mph to 0mph and everything in-between. The perfect run for the land speed record is enabled not by just reaching 800mph …

TedX Brighton 2015: Risk Management Paratrooper Style

Andy Torbet ex-British Services Paratrooper, bomb disposal officer (above and under-water), zoologist, diver, climber, skydiver, caver. Not your normal 9-5 office colleague so how was he going to translate the extreme to the everyday? I've spent a third of my career working in regulated industries. These behemoths of industry have one thing in common, as …

TedX Brighton 2015: Standing in the middle of the room

    On the 30th October 2015 TEDx Brighton took over Brighton Dome to talk about losing control. These are great sessions to challenge you, your thinking and give you that valuable thinking time often lost in day-to-day work life. What I particularly enjoy is the diversity of talks and being surprised that I'm interested in …