Knowing to Doing

I commercialise technologies. I help companies take their product or service to market, and this starts with defining the why, how and what. It is about taking an honest look at the viability of the tech and what markets - thinking laterally and balancing that against the company needs to prioritise what we take to... Continue Reading →

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Sponsorship is Dead, Long Live Sponsorship

Having worked on the Bloodhound Programme as Marketing and Partnership Director I've been at the cutting edge of high risk, moment based marketing. Unlike endeavours that fall out of corporate or commercial R&D exercises, this property was built on the classic sponsorship model. However, the closer you look the more you realise sponsorship is dead.

0mph to 0mph

There's a strange irony in the fact that we spend most of the time trying to get somewhere. Yet the thing which drives me and gets me up in the morning is actually about going from 0mph to 0mph and everything in-between. The perfect run for the land speed record is enabled not by just reaching 800mph... Continue Reading →

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