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It's been a while since my last post - which is slightly surprising when you consider I have spent most of the Summer staring at a computer. The reason for this blog neglect is that I have been doing my dissertation: "What do FTSE100 companies do to leverage the network of the web for personnel …
What a joy to read an articulate book written by academics that isn't laden with acronyms, big words and pomp. John Seely Brown and Paul Duguid put together an eloquent discussion about the social life of information, re-iterating the importance of societal issues in the management of information which is often overlooked by infocentrics. This …
Continue reading "Book Review – The Social Life of Information"
Have entered Semester 2 and the final 5 weeks of lecture for my MSc in Digital Marketing. Have to say I was surprised that lectures ended so soon, however it does give more time for dissertation focus. What this means today is that it is very intensive with 4 days of lectures and every other …
Some interesting research into mobile technology and how it impacts more than just our phone bills, brought up the following insightful videos on TED: Jan Chipchase on our mobile phones: http://www.ted.com/talks/lang/eng/jan_chipchase_on_our_mobile_phones.html Fabian Hemmer the Shape Shifting Future of the Mobile Phone: http://www.ted.com/talks/lang/eng/fabian_hemmert_the_shape_shifting_future_of_the_mobile_phone.html Gary Wolf - The Quantified Self: http://www.ted.com/talks/lang/eng/gary_wolf_the_quantified_self.html
Having not posted for a while due to the Christmas break and the subsequent exam preparation I thought that an update post would be suitable. Apart from the new arrival of a Macbook Pro which is hugely exciting (http://www.facebook.com/profile.php?id=1190738693#!/photo.php?fbid=1826061889896&set=a.1389397013547.57340.1190738693) I have started in earnest my research for my dissertation. The exact question is yet to …
Cybernetics immediately brings up the work of Weiner - control and communication in the animal and the machine. When I first read Cyburbia I was enthralled by the concept of feedback loops and what this could and does do, conciously or not, to the way people behave online between each other and between consumers and businesses. …
Continue reading "Cybernetics – An open discussion leading to my dissertation"
Metcalfe's law where the value of a network is proportional to the square of the number of other networks is a key theory that demonstrates the network effect. Online this model is still applicable as it was for AT&T and the fax machine, however the network effect online brings in another dimension - social and …
Shirky, C, (2010), The Times’ Paywall and Newsletter Economics Shirky’s (2010) article about The Times paywall ignited a rally of comments and goes to illustrate the ongoing pay-for-access debate. His statement about commodity seemed a little off the point considering that newspapers have been in competition with radio, TV and other media for decades (Greenslade, …
Continue reading "The Times’ Paywall (Shirky, 2010)– Article Discussion"
Paid media refers to online marketing activity which incurs a cost for the company examples include; pay-per-click, banner advertising, paid listings etc. Whereas earned media / free media refers to publicity gained by promotion, typically editorial, this can include; article writing, re-tweeted posts, webinars etc. (Teoh, 2010) Vibram, a shoe sole maker, predominantly relied on …
Continue reading "Analysis of a Brand’s Paid & Earned Online Marketing Performance"
"Loyalty on Facebook is not a given - how to turn like into love - key tips, article from imediaconnection" What got your Facebook fans to like you probably isn't what it will take to keep them coming back. Use these 15 pointers to help build more productive, enduring social relationships. View >>
