Key Themes in Marketing

This was a recent assignment to detail what key themes in Marketing we have focussed on so far in our Digital Marketing Masters. The journey of marketing to current day shows a shift from the customer driven approach of the 1950’s (Webster 1992) to customer-centricity (Levitt 1960a). Key themes like definitions, data and relationships are …

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My Study Network

I have spent some time pulling together my network and method of study to ensure that I am consistent moving forward. As part of this I have built a basic Network map - this shows my network of people, places and resources that can support me in my study. This can include a cup of …

Induction Day

Induction at the University today, brilliant set up and although today was very much going through the motions it was great to get that insight into Uni life. Having never been to University I expect one area I will really need to work on is academic writing - although I have been writing business proposals, …