Delivering an Experience

About three years ago I had a fascinating conversation with a friend. Dropping the word brand and using the word experience. I was fighting for the former noting the latter was / should be an outcome of the former, but it did get me thinking about the experience. One common thing among all humans is... Continue Reading →

Sponsorship is Dead, Long Live Sponsorship

Having worked on the Bloodhound Programme as Marketing and Partnership Director I've been at the cutting edge of high risk, moment based marketing. Unlike endeavours that fall out of corporate or commercial R&D exercises, this property was built on the classic sponsorship model. However, the closer you look the more you realise sponsorship is dead.

Showcasing – About Not Being British

The natural default for a British man or woman is to not shout about what they do or even showcase their work. This subtlety, although endearing, is not progressive in a globally competitive market-place. Our American cousins across the pond see showcasing as a positive and they have refined this (in most cases) artfully. Without... Continue Reading →

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