The Challenges and Considerations of Extraordinary Programmes

I had the privilege of working on the Bloodhound Supersonic Car Programme from 2015 to 2017. At the end of last year, we saw the announcement that the project was going into administration, followed a mere 10 days later with an article on the BBC saying the project was saved. It has been a roller-coaster... Continue Reading →

Sponsorship is Dead, Long Live Sponsorship

Having worked on the Bloodhound Programme as Marketing and Partnership Director I've been at the cutting edge of high risk, moment based marketing. Unlike endeavours that fall out of corporate or commercial R&D exercises, this property was built on the classic sponsorship model. However, the closer you look the more you realise sponsorship is dead.

0mph to 0mph

There's a strange irony in the fact that we spend most of the time trying to get somewhere. Yet the thing which drives me and gets me up in the morning is actually about going from 0mph to 0mph and everything in-between. The perfect run for the land speed record is enabled not by just reaching 800mph... Continue Reading →

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