So Britney just kicked off her UK tour at Brighton Pride this weekend. Whilst trying to secure some foothold of space in the packed crowds and peering between shoulders I realised that this pop icon is the full package and it's not necessarily because of the understood product she is selling. At her roots she... Continue Reading →
About three years ago I had a fascinating conversation with a friend. Dropping the word brand and using the word experience. I was fighting for the former noting the latter was / should be an outcome of the former, but it did get me thinking about the experience. One common thing among all humans is... Continue Reading →
Angela Ahrendt's was from a small town in Indiana and was brought into a historical quintessential British brand - Burberry in 2006. She was pivotal in doubling revenue and operating income over 5 years and transforming the business.
This is the final blog giving a glimpse into Online Recruitment: A New World. Personally, the book has given me more than I could have set out to achieve. From confidence to being able to not just have a vision but to communicate it. What I have found interesting about doing this post is that these... Continue Reading →
Today is April Fool's day which I completely forgot until I followed down the Google Nose path and soon became aware of the date! This is a brilliant piece of customer engagement, social discussion / viral and brand re-enforcement. All just from having a sense of humour. The natural disposition of businesses is to veer... Continue Reading →