Britney – The Full Package

So Britney just kicked off her UK tour at Brighton Pride this weekend. Whilst trying to secure some foothold of space in the packed crowds and peering between shoulders I realised that this pop icon is the full package and it's not necessarily because of the understood product she is selling. At her roots she... Continue Reading →

Why you need to keep a sense of humour…

Today is April Fool's day which I completely forgot until I followed down the Google Nose path and soon became aware of the date! This is a brilliant piece of customer engagement, social discussion / viral and brand re-enforcement. All just from having a sense of humour. The natural disposition of businesses is to veer... Continue Reading →

Web Portfolio and Innovation Specialist at EDF

I have just completed my first week as EDF Energy's web portfolio and innovation specialist.What a revelation and what an opportunity. This is the first company I have worked for that pro-actively sets out to empower their employees through responsibility and self-action. Many companies I have worked in claim to take this innovative management approach,... Continue Reading →


One of my site visitors reminded me that I should be relying on my writing not just sharing other people's content and to get cracking on my blog again, and I agree. The blog to date has been a tool and a 'penseive' (to use Harry Potter terminology) throughout my MSc and dissertation research. However,... Continue Reading →

Mobile Research Conference 2011 – Take Aways

Formally published by Globalpark. The Mobile Research Conference 2011 in London provided a wealth of information to an audience mix of agency, brand and academic researchers - and the technology providers that make it possible. To distribute the lessons learned to an broader audience, MRC attendee Natasha Allden shares her personal takeaways: Market researchers don't just regurgitate... Continue Reading →

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