The Challenges and Considerations of Extraordinary Programmes

I had the privilege of working on the Bloodhound Supersonic Car Programme from 2015 to 2017. At the end of last year, we saw the announcement that the project was going into administration, followed a mere 10 days later with an article on the BBC saying the project was saved. It has been a roller-coaster... Continue Reading →

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Sponsorship is Dead, Long Live Sponsorship

Having worked on the Bloodhound Programme as Marketing and Partnership Director I've been at the cutting edge of high risk, moment based marketing. Unlike endeavours that fall out of corporate or commercial R&D exercises, this property was built on the classic sponsorship model. However, the closer you look the more you realise sponsorship is dead.

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